How effective can it be?
Any advertising is not limited to setting it up, and social media advertising has its own specifics.
So we recommend using it if you are ready to handle mobile traffic.
For ourselves, we've identified fail-safe methods:
- 10+ banners in posts (preferably with animation)
- 5 creatives in the feed (insta + fb)
- Advertising with payment for coverage
- Paid per lead advertising
- Capture forms advertising (facebook crm)
Advertising is effective with entries from dozens of parties
So we recommend using it if you are ready to handle mobile traffic.
For ourselves, we've identified fail-safe methods:
- 10+ banners in posts (preferably with animation)
- 5 creatives in the feed (insta + fb)
- Advertising with payment for coverage
- Paid per lead advertising
- Capture forms advertising (facebook crm)
Advertising is effective with entries from dozens of parties
Off-the-shelf solutions
Of course, in order to get the result multiplied by x10, we invented solutions that would be individual for this direction of advertising, and began to develop a rendering for instagram and only for mobile devices.
Compared to conventional adaptive sites, even in the same style, such mobile pages show 3 times higher conversion rate.
We plan to create the same ones for you in a custom style
Compared to conventional adaptive sites, even in the same style, such mobile pages show 3 times higher conversion rate.
We plan to create the same ones for you in a custom style
Audience
Meta is one of the most segmented platforms, you can experiment endlessly with the target audience, but!
We are not afraid to narrow our audience and pay 80 rubles per click, why? Because in our experience, the % of conversion and the quality of requests is much different from the cheap clicks for 4 rubles, yes, there are a lot of them, but in the end, the results of the narrow audience is more profitable.
When working on your project, we will identify 5 segments and conduct tests that will work in your case. So that at the end of the work you will get an asset, not a one-time setup.
We are not afraid to narrow our audience and pay 80 rubles per click, why? Because in our experience, the % of conversion and the quality of requests is much different from the cheap clicks for 4 rubles, yes, there are a lot of them, but in the end, the results of the narrow audience is more profitable.
When working on your project, we will identify 5 segments and conduct tests that will work in your case. So that at the end of the work you will get an asset, not a one-time setup.
How much budget did we use in Fb?
In 2019 we used about 21 million rubles, only Facebook + Instagram.
Tried in action dozens of promotion strategies and identified 5 working mechanics, which ALWAYS give results, if the conditions are met.
For you, as well as for all will work effectively only 1 strategy, the rest will be either tests or close to the result.
Which one is still to be found out. Our task is to create for you an asset that works and is relevant for at least 1 year or until the audience burn out.
Tried in action dozens of promotion strategies and identified 5 working mechanics, which ALWAYS give results, if the conditions are met.
For you, as well as for all will work effectively only 1 strategy, the rest will be either tests or close to the result.
Which one is still to be found out. Our task is to create for you an asset that works and is relevant for at least 1 year or until the audience burn out.
What is included in the service setting advertising in instagram and facebook
Standard Digital Budda Complex
Setting up and running ads on FB and Instagram. Specifically:
1. Selection of up to 10 segments of the target audience
2. Setting up conversions on the site
- Facebook conversions and pixel
3. Creation of advertising campaigns with payment per conversion or reach (depending on the purpose of the creative)
- 5 campaigns in the feed (separately for facebook and instagram)
- 5 campaigns in the stories (separately for facebook and instagram)
- 1 campaign in the tape + video (gif)
4. Create design creatives in your corporate identity
- 5 banners for the feed
- 5 banners for posts
- 1 video for the feed
5. Maintenance of advertising 1 month
1. Selection of up to 10 segments of the target audience
2. Setting up conversions on the site
- Facebook conversions and pixel
3. Creation of advertising campaigns with payment per conversion or reach (depending on the purpose of the creative)
- 5 campaigns in the feed (separately for facebook and instagram)
- 5 campaigns in the stories (separately for facebook and instagram)
- 1 campaign in the tape + video (gif)
4. Create design creatives in your corporate identity
- 5 banners for the feed
- 5 banners for posts
- 1 video for the feed
5. Maintenance of advertising 1 month
70% $
Quality leads
500 $
(Optional) The cost of a quality lead is less than
15 000 $
(not included) Advertising budget from
How we do it
The most important thing is the result, the key marks and specific dates.
Dive
The first two days we immerse ourselves in your business, learn the business processes, the transaction cycle. We identify target audiences and divide them into segments.
We build a hypothesis about the pain and its solution, write preliminary content on the structure:
Discovery - Problem - Solution - Call to Action
We build a hypothesis about the pain and its solution, write preliminary content on the structure:
Discovery - Problem - Solution - Call to Action
Target audience
The main rule of targeting that you haven't heard about is to know the planning horizon of your clients.
The fact is that people who are ready to spend money are either teenagers or those who support themselves.
The first have a planning horizon from here and now to 1 day, and the second from 1 week to 5 years. Therefore, to give hope and build a picture of the future will be effective only in the second variant.
We divide the target audience into many segments, with which we test the offers, which will be effective for you, the case will show.
The fact is that people who are ready to spend money are either teenagers or those who support themselves.
The first have a planning horizon from here and now to 1 day, and the second from 1 week to 5 years. Therefore, to give hope and build a picture of the future will be effective only in the second variant.
We divide the target audience into many segments, with which we test the offers, which will be effective for you, the case will show.
Setting up
You provide access to your Facebook account, where we do all the work.
Therefore, you can see any change at any time, statistics.
We prefer the strategy of creating attractive posts and banners and work with payment per 1000 displays, in our practice this is the most independent and effective option.
We put specific stages in which you can track the consistency of our work.
Therefore, you can see any change at any time, statistics.
We prefer the strategy of creating attractive posts and banners and work with payment per 1000 displays, in our practice this is the most independent and effective option.
We put specific stages in which you can track the consistency of our work.
Security
We conclude a contract for advertising services with the act of acceptance of all items before the launch.
We do not guarantee a specific result in numbers, the number of leads and their value. But we are not interested in working for the sake of work, so the service includes 1 month of maintenance, which means that in the created configuration we optimize advertising and bring it to the best performance.
We do not guarantee a specific result in numbers, the number of leads and their value. But we are not interested in working for the sake of work, so the service includes 1 month of maintenance, which means that in the created configuration we optimize advertising and bring it to the best performance.
Transfer
Upon acceptance of the work, we pass all the created assets (which originally you have) by explaining how to manage, change, optimize it (you will receive a document with explanations and screenshots).
Usually at this stage of interaction we additionally audit your business and develop a comprehensive strategy for 1-3 years ahead.
Usually at this stage of interaction we additionally audit your business and develop a comprehensive strategy for 1-3 years ahead.
The cost of setting up advertising in instagram and facebook
In each service, we packaged a specific set of work.
Targeting Pro
Advanced Digital Budda setup
More advertising offers and creativity.
In addition to the standard setup:
- 5 additional posts (text + banners)
- Creating a landing for mobile devices
- Working out the chain of touches from clients through bot chat
More advertising offers and creativity.
In addition to the standard setup:
- 5 additional posts (text + banners)
- Creating a landing for mobile devices
- Working out the chain of touches from clients through bot chat
Telegram
Whatsapp