Website promotion strategy

In our experience, everyone wants breakthrough results, but targets only 1 tool, for example: only SMM promotion, only contextual or targeted advertising on social networks.

In fact, only a bunch of tools work, for example: Targeted advertising on instagram + landing page for mobile devices in the style of instagram + retargeting, email chain push.

Various materials join this - a catalog, a price list, a marketing kit. Such a connection is a serious attitude towards your business, which the client also feels, and of course his attitude becomes more loyal to you.

We used dark colors in web design. They drew a lot and for a long time, but achieved the ideal effect. Heroes and achievements, icons and banners... everything was drawn to the smallest detail. Dark colors were used. They drew a lot and for a long time, but achieved the ideal effect. Heroes and achievements, icons and banners... everything was drawn to the smallest detail.

Lobby, tournaments and more

Quick tournaments and their tournament brackets look impressive and understandable even to a beginner in eSports. We created a system for recording user ratings in order to eliminate the possibility of “baby beating”. At the end of the game, we immediately know the result and show it on the website. We show you what you have achieved during this game. There are also sponsors on the site. Sponsors are a separate category of people. These are users who invest in eSports and receive profits from the winnings of teams and players.

Quick tournaments and their tournament brackets look impressive and understandable even to a beginner in eSports. We created a system for recording user ratings in order to eliminate the possibility of “baby beating”. At the end of the game, we immediately know the result and show it on the website. We show you what you have achieved during this game. There are also sponsors on the site.

While working on the project, we developed additional functionality:
  – Receiving chests for each game played with integration with games Dota 2, CS:GO, PUBG, World of Tanks, League of Legends
  – Receiving and automatic transfer of in-game rewards, items, skins and game currency
  – Tournaments between players with a total number of participants 2,3,4,5,10,20,50,100 and endlessly.

All functionality is economically profitable and interesting to players

In the process, 150+ articles were written and a lot of work was done on SEO promotion, as a result of which in the first month of the platform’s launch, 15 thousand visits were received from SEO, of which 6% were converted into registrations

To achieve the requirements for the number of registrations and the volume of monetization in the gaming arena, several decisions were made:
  – write video scripts for each functionality for advertising on YouTube via Google Ads
  – involve in the voice acting the famous voice for gamers, the voice of Boris Repetur, the voice of the magazine Igromania
  – gather audiences for each game separately

Results:
  – registration cost $0.15
  – the cost of a paying user is $0.7
  – average bill $6.17 (recurring payment)

We have fully implemented our plans and continue to carry out the project