How to order a sales text and where to find a copywriter

Before you order a sales text, it is useful to know some of the details on which will directly depend on the result. What is the meaning of a single text. How it works and what option is suitable for you, not just to entertain readers, but to get consumers of your products. Whether it is a service, a product, or a fan club of your work.

Varieties of sales texts

To a certain extent, any text on the Internet can be considered a selling text. An ordinary useful article for people can also sell indirectly, bringing a significant profit. But the standard selling text is customary to call the ad, selling in person.

The advertisement. It serves to sell the ad head-on and is based on known formulas. Or a combination of several selling scripts, depending on the product and the target consumer. Typically, copywriters use the win-win formula of AIDA - attract attention with a headline, spark interest with the first paragraph, excite desire with a bonus or other sweet offer, and make you call, or buy, without leaving the site. Recently a 5th point has been added to the formula - sharing opinions. It was invented by the Americans and has been working for many years.

Commercial offer. It's used in the mailing of e-mails and SMS, in order to offer a mutually beneficial cooperation. Search for partners, employees, or regular customers for services. It differs from adverts mainly due to technical aspects and capabilities of email aggregators.

The text of the signature (landing) page. This is usually a one-page magnet offering free utility for an email address to the subscriber base. The main purpose of the text - in the size of a single screen to convince you to subscribe by clicking on the button. Next, the text spells out all the benefits for the doubters and repeatedly persuades them to get the gift. Usually offer a useful book, video, or a whole course, carrying the benefits to the client.

A chain of letters to the newsletter. The purpose - to show the expertise of the author of the newsletter, to build trust, to turn into a regular reader and buyer.

Main pages of the site. This is the main, about the company, our services and other, based on the site design and company goals. They serve to create a positive image. They are written with the use of key phrases to attract customers from search.

Useful informative articles on the topic of the site. Articles - attract visitors from search and turn them into buyers with active links leading to the sales pages.

How to order a sales text

Correctly order a sales text - already half the success. The copywriter will be easier to implement your wishes, if the tasks are clearly defined and defined the target audience of the service or product. Next, come into play technical scripts, writing formulas and the author's ability to use them. But to give him the material from which he will create, it is your direct responsibility, if you want to get real, tangible results.

A detailed terms of reference. The more minutiae and nuances are specified, the higher the chances of success.

You should remember that the copywriter - is a separate person, with his views on life and his understanding of the business. His knowledge about the structure of the selling text, as well as his verb skills, is not a guarantee of success, if the task is not filled with details. Do not be afraid to spend time describing your customers and your service in every detail. Every little detail is important and over a long period of time will undoubtedly affect your profits.

A professional copywriter knows roughly the target audience, but telling his vision will be appropriate. Sometimes the eye gets wet and you don't want to waste your time on research. So they write sales texts counting on the majority of people with money - from 30 to 45 years old.

Where to order a sales text

According to famous marketers, today copywriters are divided into two categories:

The first, who have learned the essence of copywriting, raised the price tags for services to exorbitant heights, working rarely but aptly.
The second write a lot, but cheap, literally and figuratively.

The middle niche is practically empty. Since the first not interested in working cheaper, and the latter, because of the constant workload, not enough time to raise their skill level.